I redesigned the Marukyu Matcha website, an authentic Japanese matcha farm expanding into the U.S. market. Because the original site was difficult to navigate, I reimagined the experience using UX research to create a clean, modern, and intuitive interface. The new layout allows customers to browse products effortlessly while clearly communicating the brand’s heritage, craftsmanship, and quality. I also ensured the design is fully responsive, delivering a seamless and consistent experience across mobile, tablet, and desktop devices.
